Today’s ever-changing press landscape means:
- Consistently connecting to new and long-established media outlets
- Attention to detail
- Keeping clients relevant
- Building positive reputation
- Developing key message points
Outreach can include press placements in:
- National magazines
- Trade industry publications
- Daily newspapers
- National and Target Local Market television and radio
- Online News Sites
- New media video and audio channels.
Andrea keeps an open line of communications to assure success in each PR campaign.
CUSTOMIZED PROGRAMS FOR YOUR PR NEEDS
Specializing in business-to-business and business-to-consumer communications, Andrea creates public relations campaigns to highlight client messaging in order to achieve specific client goals.
Securing earned editorial media in the form of press placements is vital to consumer and business awareness. Each media feature becomes a part of marketing through a company’s social media networks with importance placed on sales and reputation management.
She becomes part of the company’s team which translates to having a vested interest in the growth and success of that client.
Whether you’re a small business or entrepreneur with a service or product to share with the world, an author who wants to spread the word about your latest book, or an inventor with the best innovation since the mouse trap, Andrea Pass will get you prepped and ready for your time “on-camera” or “in the news”…virtually or in-person.
Securing press coverage to directly reach current and future customers/clients to learn more about your business, product, service, book, etc., and to influence those buying decisions.
Via long-term and new relationships with journalists and other media contacts, Andrea solidifies interviews, press reviews, and content in the press to increase brand awareness and drive sales. Andrea communicates effectively with your social media team to make appropriate recommendations to share media coverage on your social media pages to increase touchpoints. By using press coverage as digital content, clients see an increase in traffic as a result of articles, interviews, reviews and company mentions. Furthermore, key media coverage can be shared via client newsletters, blogs and website coverage highlighting “As Seen in The News.” Media Relations increases credibility.
Trade Show Support
Trade Shows are back! Andrea works hand-in-hand with the communications department of trade shows to secure press attendee lists and to arrange on-site interviews at trade shows. Andrea is available to physically represent clients at trade shows to increase grassroots coverage by the press.
Other Public Relations Services
- Event Planning
- Media Training
- Thought Leadership
- Cause-related Marketing
- Corporate Communications
- Awards Recommendations
- Speaking Opportunities
- Crisis Communications