Why You Need Public Relations

Have you Googled your business lately?

Is your business in the news?

What about your competition?

If your competition is in the press and you’re not… that is reason enough why you need public relations.

Why Andrea Pass Public Relations

You are ready to begin PR outreach. Other firms spend weeks over-analyzing, writing materials and conducting meetings — time that you are paying for. And over-planned strategy documents are oftentimes outdated the minute they are sent to the client.

Andrea dives right in and begins working immediately after speaking with the client, securing important and current background and/or product/service knowledge, getting a spokesperson biography and professional headshot, and uncovering general news information. Then, it’s off and running.

Clients secure interviews and press interest within mere days! Requests for statements happen quickly. Quotes are provided. Product or book samples distributed and media coverage appears.

Andrea takes the time to help clients prepare messaging so the most effective presentation of your business, product or service is communicated to the journalist, producer, and/or host.

Andrea on set of The Today Show
Andrea with Maria Maleto Q104.3 New York

Press appearances are not a one-and-done.

Andrea educates your social media team as to the most effective way to make use of the press placements. In fact, she recommends that you post earned media coverage on social media when the interview/story appears and again in a few weeks and again in a few months, and so on and so on. Press coverage provides valuable content on an ongoing basis to demonstrate to the buying public that you and your business are important enough to be featured in the media. 

Andrea uses a public relations model to secure coverage for clients in media outlets from national broadcasts to targeted industry trades to individual market press. Over the years, from NBC “Today,” ABC “20/20,” MSNBC “Your Business,” ABC “Good Morning America,” “Wendy Williams Show,” “Steve Harvey,” “Ellen,” Hallmark “Home & Family,” FNC “FOX & Friends” to The New York Times, Wall Street Journal, USA Today, and Associated Press, Andrea has the know-how to get the story told.

Andrea thinks beyond the basics. She suggests awards competitions and creates giveaways and contests to grow brand awareness. She provides information on varying demographic audiences to target decision-makers in ways that clients did not think to target those potential clients/customers. Andrea works with you and your team on trade show and event support to assure that the media covers the latest news on a product, service, book, etc.

Andrea with Chef Wolfgang Puck on set
of The Ellen DeGeneres Show
Andrea with Buddy Velasco from Cake Boss at Housewares Show